Landing Gear is an award-winning experiential production company that partners with agencies and brands to make the impossible possible.
We design, engineer, fabricate, and produce whatever it takes.
LANDING GEAR.WE GET YOU THERE.
ALWAYS START
WITH Yes
Services
We design, engineer, and produce high-impact brand activations, custom fabrication, inflatables, mobile tours, pop-ups, and complex live experiences.
Our builds seamlessly integrate emerging technology, cultural relevance, and smart data capture — transforming physical experiences into high-ROI PR, audience engagement, and first-party data.
CAPABILITIES
- Brand Experiences
- PR Stunts
- Launch Events
- Sponsored Activations
- Pop-Up Experiences
- Complex Multi-City Tours
TECH & INTERACTIVITY
- Artificial Intelligence (AI)
- Augmented Reality (AR)
- Real-Time Data Tracking
- Web3 & Next-Gen Platforms
DESIGN & BUILD
- Set Design
- Custom Fabrication (props, scenic builds, large-scale installations)
- Environmental Builds
- Trade Show Exhibits
- Vinyl Wrapping & Vehicle Wraps
- Food Trucks & Mobile Builds
PRODUCTION
- Full Event Production & Execution
- Location Scouting & Management
- Permitting & Logistics
- Brand Ambassador Staffing
- Livestreaming & Content Capture
MERCH & CULTURE
- Custom Merch
- Strategic Partnerships
- Influencer Collaborations
Creating individual experiences for the MASSES
WHERE EXPERIENCE BECOMES DATA
We don't just create experiences — we turn them into powerful data engines.
Using Flowcode's advanced QR technology, Landing Gear bridges physical brand activations with digital intelligence. Every scan delivers a frictionless, engaging moment for audiences (content, AR, interactive experiences) while giving brands clean, high-quality first-party data in real time.
From precise attribution and audience insights to CRM growth and conversion tracking, we connect unforgettable real-world moments directly to measurable business impact.
TEAMWORK
makes the dream work
About Landing Gear
We build stories you can walk around in.
Landing Gear is an experiential production company that puts people at the center of every project. We design immersive, culturally resonant experiences that audiences can step into, interact with, and carry with them long after they leave.
Working as close collaborators with agencies and brands, we blend high-end physical production, sharp storytelling, and emerging technology to create moments that cut through the noise, spark conversation, and live on across social media, press, and culture.
Our Story
Founders Aaron Royer and Stephen Wang (Swang) first collaborated at innovation agency WP Narrative, where they developed a hands-on production approach focused on turning experimental ideas into immersive, real-world experiences. As demand for this kind of work grew, they launched Landing Gear to focus exclusively on brand activation production and complex experiential projects.
This same collaborative spirit continues to define us today — we roll up our sleeves, solve tough technical and production challenges, and always start with "Yes."
Aaron Royer began his career as an agency producer before moving into innovation and creative leadership. At QR technology company Flowcode, he served as Creative Lead, where he designed and executed campaigns that bridged physical consumer experiences with digital engagement and direct sales funnels. This role sharpened his expertise in using technology to connect real-world moments to measurable digital results — a skill set that now sits at the core of Landing Gear's approach. Aaron is a graduate of William & Mary, an expert street parker, master gardener, and obsessive weightlifter.
Stephen Wang (Swang) began his career in digital media for Russell Simmons before expanding into design, project management, and large-scale experiential production. He is known for his relentless energy, problem-solving abilities, and creative instincts that consistently turn ambitious ideas into reality. A native New Yorker and graduate of Hunter College, Swang has also had past careers as a fashion model and the rapper Luz.
OFFICE HOURS:
UNTIL IT'S DONE
Awards
Our main focus is always to deliver for our clients. Awards are just the cherry on top.
