BET – Bobby Brown Inflatable Head Mixed Reality Activation
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BETBobby Brown Inflatable Head Mixed Reality Activation

Inflatables / Mixed Reality

The Ask

Create an engaging fan experience tied to BET's Bobby Brown content.

The Answer

Landing Gear built a large inflatable Bobby Brown head installation with mixed reality elements in Harlem and Atlanta.

The Impact

High fan engagement and memorable branded moments.

Services Included

  • Custom inflatable fabrication
  • Mixed reality experiential marketing
  • Brand activation production