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WarheadsLive Pyrotechnic Brand Activation
Stunts / PRThe Ask
Celebrate Warheads' explosive sales milestones with a daring, internet-breaking experiential stunt.
The Answer
Landing Gear engineered and produced a live brand activation featuring multiple full-scale Wally Warheads mascots rigged with precision pyrotechnics. High-speed cameras captured escalating explosions triggered by real sales milestones — from dynamite blasts to a grenade bath — ending in a showdown against a real Sherman tank.
The Impact
16M+ video views, 85K+ likes, and massive social engagement. The stunt proved the spectacle was 100% real and delivered huge brand awareness.
Services Included
- Brand activation production
- Custom mascot fabrication
- Pyrotechnics integration
- High-risk stunt production
- Social content capture