Heinz × NFL DraftLive Floating Countdown Clock

The Ask

Create an unforgettable brand moment during the 2026 NFL Draft to capture national attention.

The Answer

Transform the Allegheny River into Heinz's stage with a massive floating LED billboard on a barge positioned between the NFL Draft stage and thousands of fans. Powered by a custom real-time data system, the installation synchronized an iconic Heinz slow pour and live countdown clock to every draft pick, seamlessly integrating the brand into the rhythm of the event.

The Impact

By activating the only space no one else could own, Heinz became part of the live Draft experience, generating broadcast visibility, fan engagement, and a hometown moment that celebrated Pittsburgh's most iconic brand.

Services Included

• Floating experiential activations
• Custom LED fabrication
• Creative technology integration
• Real-time data systems
• Broadcast brand integrations
• Live event production