Transform a school bus into the ultimate teacher's lounge as a branded experiential activation.
Landing Gear completely rebuilt a classic Bluebird school bus from the frame up. The mobile experience featured a full custom vehicle wrap, redesigned interior with spa-like lighting, cozy furniture, hand massagers, cryo masks, guided meditations — plus a custom robot arm that served Nutri-Grain bars.
The activation earned local and trade press coverage while generating strong organic social buzz and high-performing influencer content.