#Take a KneeViral Social Justice Stunt

The Ask

Fight Trump's misinformation, and educate the public on the social justice message behind taking a knee.

The Answer

Landing Gear re-imagined infamous police violence videos by replacing the victim with an athlete taking a knee in protest.

The Impact

1.2M+ views on social media and 478K+ engagements on social media.

Services Included

• Viral video concept and production
• Social justice campaign activation
• Custom video re-editing and content creation
• Social media distribution strategy