BETHit the Floor AR Dance Tour

The Ask

VH1 wanted to create awareness with the Hit the Floor fanbase that the show was back on a new network.

The Answer

Landing Gear re-imagined Out of Home advertising and live dance performances across the country by leveraging augmented reality to bring the energy and style of the show directly to fans in real-world environments.

The Impact

9M+ total impressions across Out of Home, events, and social media.

Services Included

• Augmented reality activations
• Out of Home experiential advertising
• Live dance performance integration
• Nationwide brand activation