Under ArmourBrooklyn Bridge Park Takeover

The Ask

Under Armour wanted to celebrate the players and fans at their annual Elite 24 basketball tournament with a memorable experiential activation beyond the court.

The Answer

Landing Gear transformed Pier 2 at Brooklyn Bridge Park into a full-scale basketball-centric pop-up that combined dynamic live programming with player appearances, skills challenges, fan competitions, and meet-and-greets, a premium retail space featuring Under Armour's latest gear and exclusive Elite 24 product drops, innovative tech integrations for fresh fan engagement, and custom art installations with large-scale fabrications that captured the raw energy of street and competitive basketball.

The Impact

97M+ total impressions, 85% positive net sentiment, and 12K+ social mentions.

Services Included

• Experiential pop-up design and fabrication
• Premium retail environments
• Live event programming and athlete activations
• Innovative tech integrations
• Custom art installations and large-scale builds