JCPenneyVR Xmas Experience

The Ask

JCPenney needed a fresh approach to drive traffic during the holiday season.

The Answer

Landing Gear created a VR Xmas Experience that used Facebook to seed the idea of visiting Santa at the North Pole instead of waiting for him to come to you. We then set up real world portals at JCPenney stores across the country featuring crowd sourced gamified virtual reality trips to the North Pole.

The Impact

238M+ total impressions, 40K+ social mentions, and 10K+ riders.

Services Included

• Experiential VR activation design and production
• Gamified virtual reality experiences
• In-store portal fabrication and installation
• Social seeding and campaign integration
• Nationwide holiday brand activation