Amazon Prime Video × Spider-NoirImmersive Citywide Show Experience

The Ask

Launch Spider-Noir by turning New York City into the campaign, creating an unforgettable character introduction that blurred the line between entertainment and reality.

The Answer

Landing Gear transformed New York into Spider-Noir's playground through a series of live character appearances, iconic city stunts, and a cinematic premiere arrival. Working alongside Marvel stunt performers, engineers, and city agencies, we created an immersive campaign that made audiences feel as though Spider-Noir had always been watching over the city.

The Impact

The activation generated organic fan discovery, creator content, and earned media while transforming the series premiere into a cultural moment that extended far beyond the red carpet and into the streets of New York.

Services Included

• Experiential marketing
• Entertainment activations
• Stunt production
• Custom rigging systems
• Live event production
• Permitting & logistics