Google × PODSAI-Powered Generative Billboard Activation

The Ask

Create a breakthrough experiential campaign using Google AI that brings generative AI into the physical world.

The Answer

Landing Gear transformed a PODS container into a mobile AI-powered digital billboard with custom LED panels. Powered by Google Gemini and Vertex AI, it generated real-time, hyper-local ad copy based on GPS, neighborhood, weather, and time of day — driving 29 hours across 299 NYC neighborhoods and creating 600+ unique messages.

The Impact

This first-of-its-kind activation redefined digital out-of-home advertising and proved generative AI can power dynamic, context-aware brand experiences at city scale.

Services Included

• AI-powered experiential marketing
• Generative AI integration
• Custom LED billboard fabrication
• Mobile brand activations
• Real-time data systems