BARK × Guy FieriFlavortown for Dogs

The Ask

Launch BARK's collaboration with Guy Fieri by bringing the over-the-top world of Flavortown to dogs — and their humans — in New York City.

The Answer

Landing Gear transformed a West Village storefront into Flavortown for Dogs, a fully realized restaurant-inspired pop-up built around the BARK × Guy Fieri collection.

From the neon exterior and classic awning to red leather booths, counter stools with built-in dog beds, custom artwork and dog dishes integrated into the tables, every detail brought Guy Fieri's signature world to life at dog scale.

The experience gave dogs and their humans a place to explore, play, pose and discover the new collection — turning a product launch into a physical destination.

The Impact

Flavortown for Dogs brought BARK's collaboration with Guy Fieri off the screen and onto the streets of New York. The unexpected dog-first restaurant generated social content, press and plenty of attention while giving the new collection a launch experience as playful and over-the-top as the products themselves.

Services Included

• Experiential design and production
• Pop-up design and fabrication
• Custom scenic environments
• Branded retail environments
• Interactive guest experience
• On-site production and installation
• Content-ready experiential design