Fogo de ChãoCustom World Cup Cleats & Influencer Activation

The Ask

Celebrate Fogo de Chão's Brazilian heritage during the World Cup with a culturally relevant, unexpected brand activation designed to generate social buzz.

The Answer

Landing Gear partnered with design studio Never Ride Stock to reimagine the iconic fútbol cleat as a one-of-a-kind Fogo de Chão collectible. Inspired by the colors and culture of Brazil, each custom pair featured a signature spur built into the heel — a playful nod to the brand's churrasco roots.

Combining 3D printing, scenic painting, and handcrafted shoemaking, we transformed traditional soccer cleats into custom works of wearable art, delivered to influencers for social media unboxings.

The Impact

The custom cleats brought Fogo de Chão's Brazilian identity into World Cup culture, creating a distinctive influencer gifting experience and shareable social content that extended the brand beyond the restaurant.

Services Included

• Custom merchandise design and fabrication
• 3D printing and rapid prototyping
• Scenic painting and specialty finishing
• Influencer gifting and brand activations
• Creative partnership and production