OreoBlockbuster Store Takeover Brand Activation

The Ask

Launch Oreo Cakesters with a nostalgic, high-impact experiential stunt.

The Answer

Landing Gear transformed the last Blockbuster store into a fully branded takeover experience for the product launch.

The Impact

Strong nostalgia-driven engagement and widespread social + media coverage.

Services Included

• Brand activation production
• Retail space transformation
• Custom fabrication
• Experiential campaign development