The Ask

Celebrate Warheads’ explosive sales milestones with a stunt bold enough to blow up the internet.​

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The Answer

Blow up the brand mascot. Literally.

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We engineered a live detonation stunt featuring multiple full-scale Wally Warheads figures rigged with precision pyrotechnics and surrounded by high-speed cameras capturing every moment.

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Each sales milestone triggered a bigger explosion — from dynamite blasts to a grenade bath — culminating in the ultimate finale: Wally facing off against a real Sherman tank.

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The Impact

16M+ video views, 85K+ likes, massive social engagement, and a behind-the-scenes film

that proved the spectacle was completely real.

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A stunt that reminded everyone that nothing is more explosive than Warheads.