The Ask

Create a launch stunt for Little Caesars new product, Crazy Puff's by harnessing the power of social media.​

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The Answer

Create an event for influencers who are fast food reviewers, elevating this social media sphere to generate interest in the launch of Crazy Puffs.​

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The Impact

Everyone who attended created content around the Crazy Puff, extending the reach of the product launch into perpetuity, and earning instant ROI for the activation.